Spark the Heart book cover

Spark The Heart

Flex Your Empathy Muscle

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About The Book

Empathy, often dismissed as a soft skill by leaders, is actually one of the most undervalued skills at their disposal. With her book, Spark the Heart: Engineering Empathy in the Workplace, Dr. Nicole Price makes the case for prioritizing empathy in the workplace, especially as a leadership skill that can be learned, built, and developed.

Inspired by life experiences that awakened her to empathy, Dr. Price has come a long way since her days as an unempathetic leader. In recounting the stories that set her on the journey of empathy she is on today, Nicole proves to today’s leaders that empathy isn’t just something you’re born with, but something we are all capable of, and something that is urgently needed in today’s polarized world.

Nicole’s aim, in her words, is to “have a real conversation about empathy. I cannot give you life-altering experiences, but I can help you to recall the experiences you have had when it is time to flex your empathy muscles. I know that there are far too many people who do care deeply about people who are showing up in unempathetic ways because they haven’t had certain experiences but also because they have not even thought about there being other ways to build empathy.”

Dispelling common empathy myths like empathy makes you weak, that it’s all give and no gain, Nicole points out early-on that the business case is strong, and unavoidable. The top 10 companies in the Global Empathy Index 2015 increased in value more than twice as much as the bottom 10 and generated 50 percent more earnings (defined by market capitalization). There is a correlation as high as 80 percent between departments with higher empathy and those with high performers. And, 87 percent of CEOs believe a company’s financial performance is tied to empathy in the workplace, as do 79 percent of HR professionals.

If you’re seeking to develop a new leadership skill, choose one that can give you an unexpected edge over your competition, Spark the Heart is the urgent read you need right now.

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How To Apply Empathy


Start small. Every time you are wondering “What’s wrong with this person/ these people?” I want you to get curious and ask questions instead. Literally pause. Then think about what could be different about their lived experiences that would cause them to behave in the way they are.

Learn How


Download the Audible of Spark the Heart or read the book with friends. Wrestle with the concepts. Send us a note in the places where you disagree. We love to keep the empathy conversation going.

Start Reading


Schedule a leadership workshop for the leaders in your organization. There participants can practice live and ask questions along the way.

Schedule Here


Consider signing up for our Empathy Walk certification. Armed with the learnings from this workshop, participants will have the ability to complete empathy walks and teach the practice. Watch internal and external customer service ratings skyrocket.

Sign Up Today

Overcome the unthinkable

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